Efficient Publishing Process for Corporates

Business Publishing or Corporate Publishing is getting more complex than ever. Your Marketing Communications and Financial Reports might involve multilingual publications and they will certainly involve multiple publication channels: print, web, mobile and social media. Smart Communications helps to optimize your publishing processes.

Email attachment anarchy

Your company publishes more than you think. Convincing business cases or sales brochures for your prospects. An eye-catching monthly magazine for your customers. A motivating employee journal. Regular interesting Web site items. An informative weekly newsletter for technology partners. Attractive quarterly and annual reports for your investors and shareholders. How many departments work together to collect, process and present all that information?

Just for print, in a single language, the number of review cycles, corrections, document versions and email attachments can already be immense. Writers, editors, designers and managers all contribute. When Web publishing or translation joins in, even the most organized employee might overlook a correction or forget an attachment.

Improved publishing process

Smart Communications has been designed to streamline that entire publishing process, to regain control of the process from conception to publication. The dynamic parallel workflow delivers incredible results. Productivity increases dramatically as everyone involved in a project or publication can work simultaneously on the same item. The number of proofing rounds can be reduced tremendously with editors keeping up with writers. Even layout work can be done synchronously.

Versioning and access logging will guarantee that you know exactly what’s going on. The customizable workflow will ensure swift but thorough reviews, increase content quality and enforce security. Email attachment and document version anarchy will be ancient history. Truly parallel content and page-layout production saves both stress and critical deadline time. We also offer layer-based features that facilitate working on multi-edition or multilingual projects.

Enhance external and outsourced workflows

The Smart Communications publishing system does not stop outside your office. Your employees meet with customers or can work from home. A partner company contributes technical information. Your design or communication agency assists with photography and layout, or a freelance copywriter helps with content.

In these situations WoodWing is at its best. With our advanced Web Editor, authorized people can work within the same workflow environment from any Internet connection on the planet. The result is a smooth continuous update process of both content and design, distributed over multiple locations, meeting publication deadlines with ease.

Management Information and overview

As in any organization, management information is vital. The excellent reporting capabilities of Smart Communications keep you up-to-date and in control. You can keep an eye on publication progress through any intranet or extranet Web browser. Monitor all work in progress through flexible reports, deadline overviews and thumbnail publications. Browse and query the database to get answers to specific questions. Manage your publications and files.

Enterprise Content Publishing platform

The basis for all this is our state-of-the-art Enterprise Content Publishing Platform. Its open architecture enables tight integration with your existing software environment, it supports all your publications, reports, brochures and magazines, encompasses any printed or digital media, and handles images, text, audio, video and more.